Developing and Implementing the Business Plan

Developing and Implementing the Business Plan

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Program Objectives:
By the end of the program, participants will be able to:
  • Explain the critical importance of a well thought-out business plan for the success of the organization.
  • Analyze the business environment and conduct an effective SWOT analysis.
  • Define the most appropriate goals and strategies using techniques such as gap analysis and portfolio management.
  • Choose and implement tactics and programs designed to maximize operational success.
  • Develop a practical plan that will enable management to monitor and control the progress of the organization.
Who should attend:
Department heads, sales managers, marketing managers, senior managers and others who need to develop their business planning and control skills.
Program Outline
Developing the Business Plan
  • Definition of a Business Plan
  • Benefits of a Business Plan
  • The Planning Process
  • Getting the Commitment of the Team
Value Chain Analysis
  • Understanding the Firm’s Value Chain
  • Linkages as Drivers of Competitive Advantage
Vision and Mission Statements
  • Definitions and Methodologies
  • Examples of Vision and Mission Statements
Market Situation Analysis
  • General (Macro) Environment
  • Specific Environment, Includes:
    • Market and Customer Segmentation
    • Competition
    • Price Elasticity
      • Price Elasticity Definition
      • Price Elasticity and Performance
      • Forces that Shape Price Elasticity
    • Market Potential, Size and Share
    • The Growth-Share Matrix, SWOT and Gap Analysis
Goals, Strategies and Tactics
  • The SMART Objectives Concept
  • Examining Strategic Alternatives
  • Tactics Preparation and Programs
  • Program Implementation Schedule
The Science and Art of Forecasting
  • Forecasting Definitions and Assumptions
  • Forecasting  Methods:
    • Time Series
    • Causal Methods
    • Judgemental Approach
Resources Needed
  • Linking with Programs Schedule
  • Workforce and Workforce Charts
  • Budgets
Basic Financial Concepts
  • The Income Statement
  • Cash Flow Analysis
  • Break-Even Analysis
Concluding the Business Plan
  • Goal Tree: The Whole Plan at a Glance
  • The Executive Summary
Successful Business Plan Implementation
  • Owning the Plan
  • Supporting the Plan
  • Adapting the Plan
  • Controlling the Plan
    • Sales and Financial  Reviews
    • Individual Performance Reviews

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Date And Time

2021-03-19 @ 09:00 AM to
02:00 PM

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