Corporate Strategies and Innovation

Corporate Strategies and Innovation

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Program Objectives:
By the end of the program, participants will be able to:
  • Fully understand what corporate planning is all about and what competitive advantage is.
  • Differentiate between low-cost, differentiation, focus and best-cost strategies.
  • Identify the differences between strategic alliances, mergers and acquisitions and outsourcing.
  • Acquire the basic concepts, tools and frameworks of Blue Ocean Strategy.
  • Gain knowledge of value innovation practices and methodologies of Blue Ocean Strategy.
  • Learn how Blue Ocean Strategy is “put into action”.
Who should attend:
Professionals, managers, and executives who are involved in influencing and supporting the corporate and business level strategies of their organization.
Program Outline
The Competitive Strategies
  • Business Strategy and Competitive Advantage
  • What is Competitive Strategy?
  • Low-Cost Provider Strategies
    • Approaches to Securing a Cost Advantage
    • Keys to Success in Achieving Low-Cost Leadership
    • When Does a Low-Cost Strategy Work Best?
    • Pitfalls of Low-Cost Strategies
  • Differentiation Provider Strategies
    • Benefits of Successful Differentiation
    • Sustaining Differentiation
    • When Does a Differentiation Strategy Work Best?
    • Pitfalls of Differentiation Strategies
  • Best-Cost Provider Strategies
    • When Does a Best-Cost Strategy Work Best?
    • Risks of a Best-Cost Strategy
  • Focus Low-Cost and Focus Differentiation Strategies
    • Approaches to Defining a Market Niche
    • When Does a Focus Strategy Work Best?
    • Risks of a Focus Strategy
Complementing the Chosen Competitive Strategy
  • Collaborative Strategies: Alliances and Partnerships
  • Merger and Acquisition Strategies
  • Vertical Integration Strategies
  • Outsourcing Strategies
  • Offensive versus Defensive Strategies
  • Web Site and Social Media Strategies
Blue Ocean Strategy – The New Market Space
  • Red Ocean versus Blue Ocean Strategies
  • The Impact of Creating Blue Oceans
  • Value Innovation: The Cornerstone of Blue Ocean Strategy
  • The Six Principles of Blue Ocean Strategy
Analytical Tools and Frameworks
  • The Strategy Canvas
  • The Eliminate-Reduce-Raise-Create Actions Framework
  • Reading the Value Curves
Formulating Blue Ocean Strategy
  • Reconstructing Market Boundaries
  • Focusing on the Big Picture, Not the Numbers
  • Reaching Beyond Existing Demand

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Date And Time

2021-03-16 @ 09:00 AM to
02:00 PM

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