Certified Public Relations Professional

Certified Public Relations Professional

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Program Objectives:
By the end of the program, participants will be able to:
  • ​List the functions of Public Relations (PR) in a changing environment
  • Plan and organize a PR program using the main functions of a PR professional
  • Practice the key communication skills and techniques essential for performing their PR duties
  • Recognize how to communicate effectively with the internal and external publics of the organization
  • Intensify the role of a PR professional in supporting the image and reputation of the organization
  • Plan and execute a press conference
Who should attend:
Managers, supervisors and officers experienced in public relations.  Other key personnel whose work involves contact and interaction with the internal/external public, particularly in the areas of personnel, marketing, sales, training and administration will also benefit from this program.
Program Outline
PR in a Changing Environment
  • The Origin and Development of PR
  • Definitions, Scope and Objectives
  • New Roles and Perspectives
  • The Role of PR in Building and Supporting the Image of the Organization
The Functions of PR
  • Planning and Organizing the Activities of PR
  • Ingredients of Successful PR Planning
  • Main Qualities of PR Professionals
  • PR Position in the Organization
PR and Communication
  • Communicating with the Internal and External Public
  • Non Verbal Communication
  • Overcoming Barriers in Communication
  • The Communication Abilities for PR Professionals
  • The Role of PR Professionals in Dealing with the Internal and External Public
  • Understanding Difficult Personalities
  • Dealing with Difficult Personalities
Written Communication Skills
  • Importance of Writing for PR
  • Fundamentals of Writing
  • Written Communication Media
  • Newsletter and Brochures Designs
  • Verbal Communication Media
Verbal Communication Skills 
  • The Two Parts of Speaking
  • Causes for Nervousness
  • Speaking Guidelines
  • Importance of Preparation
  • The PAMPERS Vocal Technics
  • Audience Attention and Interest
  • Body Positioning
Press Conferences
  • Arranging a Press Conference
  • Definition of a Press Conference
  • Reasons to Hold a Press Conference
  • Before the Press Conference
  • At the Press Conference
  • After the Press Conference
  • Building Good Relations with the Media

To register for this event email your details to abdlk@hotmail.com

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Date And Time

2021-03-03 @ 09:00 AM to
02:00 PM

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