Certified Public Relations Professional
Certified Public Relations Professional
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Program Objectives:
By the end of the program, participants will be able to:
- List the functions of Public Relations (PR) in a changing environment
- Plan and organize a PR program using the main functions of a PR professional
- Practice the key communication skills and techniques essential for performing their PR duties
- Recognize how to communicate effectively with the internal and external publics of the organization
- Intensify the role of a PR professional in supporting the image and reputation of the organization
- Plan and execute a press conference
Who should attend:
Managers, supervisors and officers experienced in public relations. Other key personnel whose work involves contact and interaction with the internal/external public, particularly in the areas of personnel, marketing, sales, training and administration will also benefit from this program.
Program Outline
PR in a Changing Environment
- The Origin and Development of PR
- Definitions, Scope and Objectives
- New Roles and Perspectives
- The Role of PR in Building and Supporting the Image of the Organization
The Functions of PR
- Planning and Organizing the Activities of PR
- Ingredients of Successful PR Planning
- Main Qualities of PR Professionals
- PR Position in the Organization
PR and Communication
- Communicating with the Internal and External Public
- Non Verbal Communication
- Overcoming Barriers in Communication
- The Communication Abilities for PR Professionals
- The Role of PR Professionals in Dealing with the Internal and External Public
- Understanding Difficult Personalities
- Dealing with Difficult Personalities
Written Communication Skills
- Importance of Writing for PR
- Fundamentals of Writing
- Written Communication Media
- Newsletter and Brochures Designs
- Verbal Communication Media
Verbal Communication Skills
- The Two Parts of Speaking
- Causes for Nervousness
- Speaking Guidelines
- Importance of Preparation
- The PAMPERS Vocal Technics
- Audience Attention and Interest
- Body Positioning
Press Conferences
- Arranging a Press Conference
- Definition of a Press Conference
- Reasons to Hold a Press Conference
- Before the Press Conference
- At the Press Conference
- After the Press Conference
- Building Good Relations with the Media
